PRIMARY COLORS
VISUAL IDENTITY
BRAND ASSETS
Color Palette
Royal Health
Brand Color
Palette
Our color palette ensures consistency across all brand touchpoints while providing flexibility for diverse applications.
Usage 80%
Primary colors form the foundation of our brand identity and should be used predominantly across all communications.
Comprising approximately 80% of color usage. These colors represent our core brand values and ensure immediate recognition.
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ROYAL BLUE
#0F3A7D
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ROYAL BLUE
#0F3A7D
Usage 80%HEX
#0F3A7D
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CMYK
100 88 23 8
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PANTONE
7687 C
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BRIGHT BLUE
#20acf7
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BRIGHT BLUE
#20acf7
Usage 80%HEX
#20acf7
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CMYK
64 14 0 0
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PANTONE
17-4563 TSX
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SECONDARY COLORS
Usage 20%
Secondary colors complement our primary palette and provide additional versatility for design applications.
Comprising approximately 20% of color usage. Use these colors to create visual interest and hierarchy while maintaining brand consistency.
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FOREST GREEN
#198942
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FOREST GREEN
#198942
Usage 20%HEX
#198942
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CMYK
85 20 100 10
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PANTONE
17-6153 TCX
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CORAL PINK
#F15B55
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CORAL PINK
#F15B55
Usage 20%HEX
#F15B55
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CMYK
0 80 65 0
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PANTONE
17-1656 TCX
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BLACK
#000000
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BLACK
#000000
Usage 20%HEX
#000000
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CMYK
100 100 100 100
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PANTONE
19-3911 TCX
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DARK GRAY
#525252
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DARK GRAY
#525252
Usage 20%HEX
#525252
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CMYK
64 57 56 33
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PANTONE
19-4310 TCX
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SHADES
Usage 20%
Shade colors offer subtle variations for backgrounds, borders, and layered design elements.
Comprising up to 20% of usage. These neutral tones support our primary and secondary colors without competing for attention.
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ROYAL BLUE
66%
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ROYAL BLUE
#617da9
Usage 20%HEX
#617da9
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CMYK
68 47 15 1
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PANTONE
18-3936 TCX
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ROYAL BLUE
44%
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ROYAL BLUE
#96a8c6
Usage 20%HEX
#96a8c6
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CMYK
42 28 10 0
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PANTONE
15-3926 TCX
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ROYAL BLUE
22%
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ROYAL BLUE
#cad4e2
Usage 20%HEX
#cad4e2
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CMYK
19 11 5 0
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PANTONE
12-4108 TCX
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BRIGHT BLUE
66%
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BRIGHT BLUE
#6cc8fa
Usage 20%HEX
#6cc8fa
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CMYK
50 5 0 0
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PANTONE
16-4520 TCX
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BRIGHT BLUE
44%
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BRIGHT BLUE
#9ddbfb
Usage 20%HEX
#9ddbfb
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CMYK
34 1 0 0
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PANTONE
13-4520 TCX
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BRIGHT BLUE
22%
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BRIGHT BLUE
#ceedfd
Usage 20%HEX
#ceedfd
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CMYK
17 0 0 0
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PANTONE
13-4401 TCX
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FOREST GREEN
66%
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FOREST GREEN
#67b182
Usage 20%HEX
#67b182
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CMYK
63 9 63 1
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PANTONE
14-6329 TCX
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FOREST GREEN
44%
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FOREST GREEN
#9acbac
Usage 20%HEX
#9acbac
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CMYK
41 4 39 0
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PANTONE
15-6114 TCX
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FOREST GREEN
22%
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FOREST GREEN
#cce5d5
Usage 20%HEX
#cce5d5
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CMYK
20 1 18 0
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PANTONE
12-5504 TCX
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CORAL PINK
66%
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CORAL PINK
#f6938f
Usage 20%HEX
#f6938f
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CMYK
0 52 33 0
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PANTONE
15-1626 TCX
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CORAL PINK
44%
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CORAL PINK
#f9b7b4
Usage 20%HEX
#f9b7b4
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CMYK
0 34 19 0
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PANTONE
13-1716 TCX
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CORAL PINK
22%
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CORAL PINK
#fcdbda
Usage 20%HEX
#fcdbda
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CMYK
0 16 8 0
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PANTONE
12-1304 TCX
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